Methodology
This indicator was developed by tracking the usage of 22 keywords relating to biodiversity in 31 languages across Twitter, online newspapers, and Google Trends (a metric reflecting the popularity of top search queries in Google Search) (Cooper et al. 2019). The keyword scores for Twitter and online newspapers were then scaled to use a similar methodology to Google Trends so they could be directly comparable (Proulx et al. 2014; Le Nghiem et al. 2016). Once the indicator scores were scaled, a final score was calculated for each country and time period by calculating the mean values across all biodiversity-related keywords. To calculate the overall indicator integrating all 3 platforms, a mean value was calculated across Twitter, online newspapers, and Google Trends
Data description
The Global Biodiversity Engagement Indicator spatially represents the public's understanding, awareness, and appreciation of biodiversity in 2018. This indicator integrates data on public awareness of biodiversity-related topics from Twitter, online newspapers, and Google Trends.
Indicator
Potentially disappeared fractions of species (PDF) - Freshwater ecotoxicity
Method / tool
MariLCA